Organisation using social media

Image

This week I will write about social network strategies in an organisation. Today, social network has become really big. Everybody uses social media in their daily lives and always connected 24/7. One particular social media that has been used in recent years are Facebook and Twitter. From the past years Facebook and Twitter are used to stay connected with friends, play games, and update status. However, with the evolution of technology social media has expanded not only for personal use, but also organisation are now implementing social media on their daily activities and running the organisation. For example, using social media can be use for advertising and sharing information to the public.

Social media can increase relationship between both externally and internally within the organisation. Social network would allow everybody to stay connected from the board, clients, employees, and staffs.

Internal benefits of using social media in organisations:

  • Increase access of information and resource for employee use
  • Develop a better moral in the workspace organisation
  • Stay connected with employees, boards, and staffs
  • Get to know better between people in the organisation
  • Decrease of individualism in the organisation, work more collaboratively

External benefits of using social media in organisations:

  • Build a better relationship between clients, partners, and customers
  • Increase revenue of posting product as advertisement
  • Easily connected with people outside the organisation
  • Generate ideas from the public to participate
  • Develop trust between people outside the organisation

Strategy and tactics on implementing Facebook in an organisation:

  • Social Media Policy – employee has to be careful what they post on their social media. Do not post controversial topics and offend people
  • Apply ethical rule – build the same ethical rule that are apply in the organisation as in the social media
  • Target Audience – the organisation know the use of social media and the aim who it is for
  • Use appropriate language – use good language to post or share information on social network sites
  • Monitor and control – organisation have to monitor and control the employees use of social media in the organisation. For example, employees can open their personal social network on Friday only for 1-2 hours.
  • Constantly learn new social media – Frequently learn new social network sites. It will allow the organisation to stay a head of the social media sites.

Below are some examples of Facebook social media in organisations:

That’s all for this week. Stay tune and stay safe!

Advertisements
Posted in Uncategorized | Tagged , , , | 6 Comments

Wiki in an organisation

Image

This week I will write about Wiki integrated within an organisation. First of all, Wiki is a social media that is used to create, edit, save, and delete. Wiki can transform the communication between employees in the organisation. Anyone in the company does not need email to communicate and inform the others. It is a simple form of enterprise 2.0 tools that can be used anyone without any technical skills. Wiki has been on the Internet for many years but these past year’s wiki software are integrated in big companies to simplify the communication structure.

Use of wiki in organisation

In an organisation wiki are very useful to contribute on giving ideas, informing events, and information. But, I think not all communication is good to use wiki:

  • Project Management – Using wiki in a project management where team members give ideas in the starting up phase is useful and easy for the project manager. It will keep the project on track.
  • Events and Information – Everybody without IT skills can contribute and participate on informing events and information in the organisation
  • Meetings – Using wiki in meeting is effective and efficient because it would easy to share, edit, create, save, and delete.
  • Documentation – Sometime documenting in a meeting are quite hard and a mess. By using wiki documentation would be easy and achievable. Wiki are designed, easy to use, and simple

Image

Wiki Strategy

Strategy on using wiki in an organisation

  • Respect other people ideas
  • Stay on topic
  • Responsible with own actions
  • Frequently share ideas
  • Elaborate to get full understand from other fellow employees

Reference:

7 effective wiki uses

How to use wiki for business

The business wiki

That’s all for this week. Stay tunes and stay safe!

Posted in Uncategorized | 3 Comments

Micro-Blogging in an organisation

Image

Hi guys, this week I will write about Indonesian Student Association (ISA) within the organisation. The organisation is located in every city in Australia as a representative for Indonesian people. The organisation represents groups of families, students, and workers in Australia from Indonesia. The organisation helps people from Indonesia to live in Australia’s cities. If the people of Indonesia have encountered a problem in Australia they can ask their fellow countrymen and it would help them.

Stakeholders or the people in the organisation are all Indonesian people. The target of this organisation is to keep in contact with people of Indonesia in Australia’s cities. ISA’s main purpose is to work together and build relationship between Indonesian people.

In every organisation we always encounter challenges. The challenges that ISA come across are funds because Indonesian Student Association is a non profit organisation. ISA finds it hard to find sponsorship to create events for Indonesian people. Moreover, most of the Indonesian people in Australia do not know that this kind of organisation exist and this has become a challenge for Indonesia Student Association.

Image

Strategies for Indonesia Student Associations (ISA)?

Frequently Update the Social Media Tools

For Indonesia Student Association Facebook and Twitter are the most common social tools that Indonesia people used. By updating the tools frequently people can receive information and events, more people will be able to follow the ISA Facebook and Twitter page. So, Indonesian people in Australia will know about the organisation.

Expand more Social Media Tools

We have to expand the use of social tools. Don’t just use the common ones; try using WordPress.com, Google+, and Blogger. By using more tools you can expand the information to all the people. You can separate the use of social media. For example, firstly, using WordPress you can write about the culture of Indonesian Student in Brisbane, Australia. Secondly, using Facebook you can address the communities of information and events.

That’s all for this week! See you next week guys!

 

Posted in Uncategorized | 2 Comments

ROI for enterprise 2.0

This week I will write about how Return on Investment (ROI) can be calculated for enterprise 2.0. This is the simple definition of Return on Investment from Wikipedia “considering profits in relation to capital invested”. It means that as a company or individual you can estimate the profit that you have gain.

Concepts of Return on Investment for enterprise 2.0:

  • Increased employee engagement – employee that uses social media in the work place would be more engaged rather than the employee that does not uses social media, because knowledge and work would become more transparent and employee are able to get feedback in real-time.
  • Decreased turnover rate – employees that use social media would likely to leave the organisation because social collaboration software helps employee to adapt quickly and get the information they need to be successful in their position.
  • Sales – social media will help them react faster to the customer needs. Customer always gives input and feedback to the company. This will help the company to have ideas what the customer needs. By listening to customer, sales of the company would increase.

Image

I hope this information is useful for all of you guys out there. See you next week and be safe.

Posted in Uncategorized | Leave a comment

Legal Risk on Chelsea Football Club

Image

This week I will write about Social Media Policy and legal risk within an organisation. The company that we are going to look is Chelsea Football Club. It is located in West London, England. Everybody knows about Chelsea FC is because recently they have been crowned the Champion League winner in 2011/2012 season against Bayern Munich.

Social media has been connected with football or soccer in the past few years. The company uses social media like Facebook and Twitter to give fans information about matches, transfer informations, events, prizes, etc. Even a football club needs social media policy within the company to control and monitor the use of social media.

Image

Chelsea manager Roberto Di Matteo was left frustrated after defender David Luiz announced that he would miss the Blues’ match against Reading due to a knee injury on Twitter, and revealed that the matter would be dealt with internally.”  Goal.com.

Why do organisations need social media policy?

What is Social Media Policy? “A Social Media Policy (SMP) is a document that supplements a contract of employment to be legally enforceable by an organisation on its employees. The aim of an SMP is to clearly communicate what is acceptable conduct on Social Networking Sites by an organisation’s employees and contractors and what conduct is unacceptable and would make an employee liable to dismissal.” Dundas Lawyers.

The Chelsea Football Club should be aware of the Tweets that the players are posting. Types of legal risk that the organisation has to be aware of:

  • Loss of Confidential Information – The problem of football player sometime gives out information to the opponents. For example; that the player is injured or feeling sick so he would not be able to play. The opponent then can build another tactics.
  • Defamation – Players talks racist or complains to other players
  • Foul languages – Players using improper language on social media

Players who violate the terms of using social media they can result in fines or other disciplinary actions by the Football Association.

Stay tunes and see you next week!

The case is located below

http://www.goal.com/en-gb/news/2896/premier-league/2012/08/23/3324910/di-matteo-frustrated-as-david-luiz-reveals-injury-news-on

Some other examples of Social Media Policy:

http://www.istrategyconference.com/blog/?category=Social-Media&title=How-to-Deliver-Key-Insights-from-Social-Media-Monitoring—Chelsea-FC-Case-Study&pid=770

http://espn.go.com/espn/page2/story/_/id/7026246/examining-sports-leagues-social-media-policies-offenders

http://www.thefa.com/TheFA/NewsAndFeatures/2011/social-netowrking-120211

 

Posted in Uncategorized | Tagged , , , , | 9 Comments

Benefits and Risk of Enterprise 2.0

Image

 

This week I will write about benefits and risk in using Enterprise 2.0 tools. Today, most company are expanding their company brand by creating Facebook, Twitter, or even Blogs to give information to the public. Companies are trying to find new innovative ways to get the word out to the public.

IBM – spent $700k tagging content across the Enterprise as an alternative to traditional search. This has resulted in a success when the average employee saved 12 seconds on average on search resulting in at least $4.5million in savings per year

Below are the benefits and risk of using enterprise 2.0 tools:

Benefits of Enterprise 2.0

  • Increased Productivity – Enterprise 2.0 helps companies to run their business. Such as, Wiki for communicating projects between employers around the company without any problem. This will result in reduce of using email.
  • Improve Company Reputation – Create a Facebook account for customers to look at information of the company. Facebook will improve the company brand out to the public. Moreover, companies can share information and events to the public.
  • Can be access anywhere (mobile) – Everybody can use the system anywhere and can be accessed everywhere.
  • Reduced email overload – Enterprise 2.0 will allow us to reduce using email.

Risk of Enterprise 2.0

  • Security – Is always the issue in IT and cannot be separated. Information loss can happen. But, employers have to be careful using social media. So no confidential information will not be leaked to the public.
  • Reputation – If an employee give out negative comments this will be bad for the company. You have to think before you post something.

In my opinion, Enterprise 2.0 has considered to be more in the positive side of the business. These features of enterprise 2.0 have helped many companies to run their business and to become a success.

Below are some examples of enterprise 2.0 successful stories:

http://www.cmswire.com/cms/enterprise-20/six-counterintuitive-truths-about-enterprise-20-adoption-008291.php

http://www.petewildermuth.com/2009/08/21-enterprise-2-0-success-stories/

http://blog.convo.com/2012/02/07/enterprise-2-0-success-framework-on-zdnet/

Video of social media benefits in a company:

http://www.youtube.com/watch?v=i012lXbZmxs

 

Posted in Uncategorized | Tagged , , , , , | 4 Comments

Web 2.0 tools assist your daily productivity??

Image

This week I will write about how web 2.0 tools assist with your personal productivity. For a beginner it will be hard to try new things, but I have tried new web 2.0 tools this week and have progress positively.

Web 2.0 tools consist of many things such as; Social Networking to RSS. Today, I am going to write how Social Network, Twitter, Wikis, Blog, and RSS have impacted in our lives.

Social Networking

As many of you all know in the past years social networking has become part of our lives. Well most of us now are using Facebook to socialise on the Internet. We spend most of our time browsing, searching, and navigating through our own personal Facebook account. Facebook helps you maintain friendship, partners, or even networking. Facebook have helped me a lot, it keep me updated with all my friends information. If you have not sign-up to Facebook give it a try! Or you could see my Facebook profile to see want are the main features. Go take a look! https://www.facebook.com/adithyas.hartawan

Twitter

Twitter is like “texting” or “SMS” to many recipients (followers) with only 140 characters. I have used Twitter quite a while and still not used to it. I think Twitter has more advantages if they are a celebrity or a business company. Moreover, Twitter also gives insight of what your friends are thinking, location, or opinion on certain topics. You can take a look at my twitter page: https://twitter.com/adithyas_h

Wikis

At first I thought Wikis is a form of Wikipedia. However, after I search and tried, everybody can create their own Wikis and shared between their friends. People can save, edit, and delete in real time.

Blog

For my Enterprise 2.0 subject in QUT this is the first time have used Blog and I am still new at this. I think Blog is very useful, it help you to develop your own personal brand in the Internet by giving opinion, information, and insight on certain subjects and allow others to give comments.

RSS

This week I just notice that RSS or Really Simple Syndication makes life easier. This feature helps you to get update information sent it in your email inbox. For Example, previously if we want to see update on news or blog we had to go the site manually. However, because of RSS we simply just have to click on the RSS feed button then it will link to our own web-based newsreaders. So, RSS will save you more time.

 

That’s all for today. Stay tunes and see you next week!! (❍ᴥ❍ʋ)

 

Posted in Uncategorized | Tagged , , , , , , , , | 6 Comments